AI strategy / product building / writingAmsterdam
I help teams turn AI from noise into working systems.
Advisory when the problem is unclear. Product work when the path is real. Clear writing so the ideas travel after the call.
Proven in real constraints
Product work through CaseStar and Qube, plus AI strategy experience with Heathrow, Rabobank, Shell, CZ, Valcon, and ING.
/ 01
Find the work worth doing
Separate high-leverage AI opportunities from expensive distractions before a roadmap hardens.
/ 02
Build the first useful version
Turn a promising workflow into a product-shaped system people can try, critique, and improve.
/ 03
Teach the operating rhythm
Give nontechnical teams enough structure to use agents, prompts, and approvals without folklore.
Latest writing
Read the archiveClear notes for operators.
01
Use ChatGPT agents like a careful operator
2026.04.249 min read
02
Evals as contracts: a better way to know if your agent is working
2026.02.083 min read
03
Why your AI pilot is stuck (and what to do about it)
2025.11.223 min read
04
The three prompt patterns I actually use in production
2025.07.144 min read
05
How to build your first AI agent in an afternoon
2025.04.072 min read
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